Sophie Klein didn't set out to start a skincare company. She set out to find one product, just one that wouldn't make things worse.

Her skin had reached a breaking point. After every shower, she could feel the dryness pulling when she opened her mouth. She moisturised twice a day just to feel normal. Not comfortable. Normal.

She tried everything the internet recommended. The gentle cleansers. The barrier creams. The toners that promised to repair and rebuild. Most of it made things worse. Some of it made things much worse.

The problem, she eventually realised, wasn't that she hadn't found the right product. It was that almost every product, even the 'gentle' ones were still asking too much of skin that had nothing left to give. Acids. Fragrance. Active ingredients stacked on top of active ingredients. Marketed as healing. Functioning as provocation.

Rice milk kept coming up. Ancient. Boring. Quietly used for centuries across East Asia precisely because of what it doesn't do. No stripping. No purging. No adjustment period where things get worse before they get better.

She started formulating. Not to launch a brand but to solve her own problem. The product that became Kinu Rice Remedy was the first thing her skin didn't reject.

Kinu exists for everyone who's been where Sophie was. Who's been over-promised, over-treated, and is quietly terrified of putting anything else near their face. Who knows what it's like to stand in a pharmacy aisle and feel completely lost.

One product. Nothing your skin doesn't need. Everything it's been asking for.